Companies, regional organisations (states, cities, municipalities) and public institutions had the opportunity to join the programme series “Germany and India 2011-21012: Infinite Opportunities” with their own events – be it conferences, lectures, roundtable discussions, seminars, exchange programmes or other events. Eligible projects were in accordance with the overall theme and focus of “Germany and India 2011-2012: Infinite Opportunities” and the projects were relevant to both Germany and India and fell under the thematic focus of “StadtRäume — CitySpaces”, which addressed relevant transformation processes in India and the various challenges regarding rapid urban development.
The project was being initiated by The German Federal Foreign Office, the Goethe-Institut, the Asia-Pacific Committee of German Business and the German Federal Ministry of Education and Research. The project was managed by the Goethe-Institut/ Max Mueller Bhavan New Delhi.
Each partner contributed a solution of its own expertise, all solutions complemented to a wider experience within the overall theme of City Spaces and partners' businesses did not overlap woth each other and the solutions offered by them were still unique.
For all the partners, the Indo-German Urban Mela was a platform to explore "Infinite Opportunities" in Indo-German partnership to jointly think, plan and create a more livable city of the future.
The PROJECT INITIATORS were:
Federal Republic of Germany - Federal Foreign Office
It was responsible for maintaining relations both with other states and with intergovernmental and supranational organizations. Apart from its role as formulator of foreign policy, the Foreign Service also sees itself as providing a service for German citizens, the German economy and German cultural life, as well as for parliamentarians and government officials at all levels. The range of services it offered beyond traditional diplomacy has become an important second field of the Ministry’s activities.
Asia-Pacific Committee of German Business (APA)
It is a joint initiative of leading German business associations – the Federation of German Industries (BDI), the Association of German Chambers of Industry and Commerce (DIHK), the German Asia-Pacific Business Association (OAV), the Federation of German Wholesale and Foreign Trade (BGA) and the Association of German Banks (Bankenverband). It voices Asia-related concerns of business to policy-makers in Germany and the Asia-Pacific region.
Federal Ministry of Education and Research (BMBF) - "Science and Technology"
By virtue of the Grundgesetz (German Basic Law), BMBF has been responsible for the promotion of education and research in Germany, whilst school education and university teaching fall under the remit of the states. Among the Ministry's most important tasks are research funding (from basic scientific research right up to promoting research in cutting edge technologies), supporting the specially gifted (promoting gifted boys and girls, trainees and students), promoting up-and-coming scientists and funding international exchanges in the fields of initial and continuing training, higher education and research. In addition, the BMBF shares responsibility with the states in the fields of non-school vocational training and continuing education, as well as in promoting training.
BMBF also held an exhibition inside their pavilion at the Indo-German Urban Mela in all the 5 cities - Mumbai, Bangalore, Chennai, New Delhi and Pune.
A glance at the exhibition inside the BMBF pavilion:
To promote the exchange between students and scientists, the Federal Ministry of Education and Research (BMBF) launched “A New Passage to India” which has proved highly successful over the last couple of years and demonstrated the dynamic cooperation between Germany and India. The BMBF pavilion showcased a number of educational institutions and large German scientific organisations alongside industrial partners. Innovative and successful products that are the result of the cooperation between science and industry were on display. There was also information for visitors about opportunities to study and do research internships in Germany.
The Goethe-Institut is the cultural institute of the Federal Republic of Germany with a global reach. It promotes knowledge of the German language abroad and foster international cultural cooperation. It also conveys a comprehensive picture of Germany by providing information on Germany's cultural, social and political life. Through their network of Goethe-Instituts, Goethe Centres and cultural societies, alongside the examination and language learning centres, they perform the principal tasks of cultural and educational policy abroad. They work in partnership with public and private cultural bodies, the German federal states and municipalities, and the corporate sector.
There were 5 OFFICIAL PARTNERS associated with the project and all of them held an exhibition inside their respective pavilion at the Indo-German Urban Mela in all of the 5 cities - Mumbai, Bangalore, Chennai, New Delhi and Pune.
The OFFICIAL PARTNERS WERE:
BAJAJ ALLIANZ - "Worry free environment"
Founded in 2001, Bajaj Allianz Insurance Company Ltd. is India's premier private insurance company. A joint venture between Bajaj Finserv Ltd. (recently demerged from Bajaj Auto Ltd.) and Allianz SE, it is the only private insurer in India to cross the Rs.100 crore mark in profit before tax in the last four years. Like its parent companies, Bajaj Allianz enjoys a reputation of stability, growth and expertise, and offers a wide range of insurance services to fit every insurance need across the board.
A glance at the exhibition inside the Bajaj Allianz pavilion:
Bajaj Allianz pavilion was split into three main zones that focussed on how small changes can make a significant impact in the following subjects: health, motor vehicles and children. One could get a check-up in the health zone and discuss how to correct bad habits with a nutritionist. Showcasing their association with the Formula One, Bajaj Allianz had a car simulator to put your driving skills and road safety knowledge to the test. Demonstrating another perspective, children and young people were invited to take part in an interactive space specially designed to capture their view on what a ‘worry free’ city will look like. At the heart of the pavilion was an interactive digital depiction of day-to-day life in a city which demonstrated how small changes can enable a worry free life.
BASF - “Creating Chemistry”
It is the world's leading chemical company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility.
A glance at the exhibition inside the BASF pavilion:
With them one could discover how chemistry is working to solve challenges posed by rapid urbanisation, making a safer and sustainable future possible. Visitors also explored how chemical innovations in megatrends like mobility, food, nutrition and construction are making urban development more sustainable and how pervious concrete can replenish ground water, plastic that is soil friendly, and how farmers can increase the amount of crops they produce. The major highlight was the Kids’ Lab (registration required), offering hands-on lab experience to young people with an interest in science and chemistry. Kids took part in fun experiments that taught them about water purification and storage.
BOSCH - “Cities of the Future”
Bosch is a leading supplier of technology and services in the areas of automotive technology, industrial technology and consumer goods & building technology. Present in India for nearly 90 years, Bosch has the largest development centre outside Germany, for end to end engineering and technology solutions. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
A glance at the exhibition inside the BOSCH pavilion:
At Bosch pavilion, one could learn about solutions for the future in the areas of mobility, energy and infrastructure and find out how we can develop cities of the future sustainably which will make everyday life easier, safer and more convenient. Visitors also explored Bosch’s safety systems which can reduce your risk of being involved in a road accident; discovered the Eco Plus Home which demonstrates the possibility of living in a house that generates virtually no CO2 emissions; and saw how Bosch is working towards making cities safer in the future with their trendsetting developments.
DEUTSCHE BANK - "Passion to perform"
Deutsche Bank is a leading global investment bank passionate about creating lasting value for our clients, shareholders, people and the communities in which we operate. In short, Deutsche is here to perform – in business and beyond. A leader in Germany and Europe, we’re continuously growing in North America, Asia and key emerging markets. In fact, India is one of our largest franchises among the 17 Asia-Pacific markets, with more than 8000 employees and 15 branches across the country.
A glance at the exhibition inside the Deutsche Bank pavilion:
Deutsche Bank showcased projects that offered imaginative and innovative solutions for the future. Highlights included the $300 house – housing for poor communities; Solar Impulse - a solar powered aircraft; and Window Farm – a hydroponic farming concept enabling people to grow food in cities. The pavilion featured a number of interactive elements such as the Dream: IN Tree where visitors were invited to tie their vision for the city on the branches of the tree and there was also the GreenKarbon photography competition which aimed to spread awareness for the important role nature plays in mitigating climate change.
SIEMENS - "Turning grey cities green"
Siemens AG (Germany) is a global powerhouse in electronics and electrical engineering. For over 160 years, Siemens has stood for technological excellence, innovation, quality, reliability and internationality. The company is the world's largest provider of environmental technologies. Siemens foray into India began over 140 years ago. Today, Siemens in India has emerged as a leading inventor, innovator and implementer of leading-edge technology enabled solutions; operating in the core business segments of Industry, Infrastructure & Cities, Energy & Healthcare.
A glance at the exhibition inside the Siemens pavilion:
At the pavilion one could find out how cities of the future could be built around smart technological solutions with Siemens. Visitors also got involved with a range of interactive experiences to see how urban environments can become green. Issues such as energy, transport and water management were explored with a sustainable city tour. Most of the visitors also tried their hand at running a city with a digital planning game - a race against the clock to see how long you can keep your city going! There was also an expert centre that hosted panel discussions and workshops on city management.
Organisations that partnered with the project as CITY PARTNERS were:
AIRBUS - "The future by Airbus"
Airbus is the leading aircraft manufacturer with the most modern and comprehensive family of airliners on the market, ranging in capacity from 100 to more than 500 seats. Airbus is a global company, employing some 55,000 people of over 80 different nationalities. Amongst Airbus activities in India are the Airbus Engineering Centre, the Airbus Training Centre (both Bangalore) as well as various partnerships for manufacturing, engineering and R&T. Airbus is an EADS company.