Bajaj Allianz is a unique combination of Allianz’s global expertise and Bajaj’s local leadership. The two brands come together to create an organization that operates on the best practices from the global financial services space along with the reputation of a transparent and trustworthy institution to work for, invest in and buy from.
Bajaj Allianz is one of the leaders in the insurance sector and functions on the philosophy of learning from customers and sharing that knowledge to enable a ‘Worry free life’ – Jiyo Befikar.
It is this same philosophy that is being taken forward in the “Mobile Space” of the Indo German initiative, using platforms that are key for any country like ours going through rapid urbanization.
The Bajaj Allianz pavilion is focused at the single message – “Small changes can make all the difference and enable a worry free life.”
The pavilion, therefore, revolves around 3 verticals:
1. Health – In this increasingly urban scenario where the increased incidence of lifestyle diseases seems a natural outcome, it is most often surprising that small and simple precautionary steps can enable a better living. Hence, in the ‘Health’ section of the pavilion, Bajaj Allianz will carry out Health checkups and a BMI index calculation. These checkups would aim at corrective action in lifestyle and eating habits. A professional nutritionist will be present for consultations and dispense the right advice/knowledge to enable a healthier living.
2. Motor – Every year thousands of lives are lost in the quest of the thrill of speed. As a result of the hectic pace of our lives, basic road safety is very often forgotten. The attempt in the ‘Motor’ section of the pavilion is to remind consumers that simple road safety tips can help save lives - our own and of those that we love. This whole intent will be brought alive by two car simulators. The simulators will drive home the message of “Drive Safely” in an innovative format.
This section will also showcase the association between Allianz and Formula One and how it has been extended to India through Bajaj Allianz. The simple message remains that amidst the thrill of speed, safety is the best insurance policy.
3. Children - This section of the pavilion serves as an interactive ground for children. This space asks them to imagine and create a view of a “worry-free” city block. The objective here is take a peek into the future through the eyes of children, who actually know what living ‘worry-free’ means and may have something to teach and share with us on creating a worry free future. The “Worry Free City Spaces” created by these children would be captured on camera and given to them as a constant reminder that this is how life should be as they grow older i.e. ‘worry free’.
Besides these 3 sections, the central attraction of the pavillion is a digital depiction of a person’s daily life in today’s chaotic city space. This interactive activity will give audiences a peek into the uncontrollable circumstances in a metropolitan cityscape and the choices they make everyday which could either add or help take away from daily worries and stress. The objective behind this is to demonstrate that it is the choices we make that create a worry free life for us.
Through this entire package, we at Bajaj Allianz attempt to reiterate the message that despite the increasingly urban we live in, simple steps can help you be ‘Jiyo Befikar’.