Deutsche Bank aims to use the Indo-German Urban Mela to bring alive its ‘passion to perform’ attitude. An attitude that has made it a leading global investment bank with more than 100,000 employees in 72 countries. This attitude, however, goes way beyond business.
The Bank is committed to making a meaningful contribution to the welfare of the communities in which it operates. In India, it does this through corporate social responsibility initiatives that are spread across education, corporate volunteering, and more recently, sustainability.
Through the projects showcased at the Deutsche Bank pavilion, the Bank hopes to pass on the passion by inspiring people with real, on-going ideas and innovations in the field of sustainable urban living.
These projects will include a mix of Deutsche Bank supported projects as well as guest projects by thinkers and change makers. Some of the exciting ideas include Solar Impulse – a solar powered aircraft, the $300 house – a design challenge that came up with low-cost housing solutions for the poor, and Window farms – a hydroponic farming system that allows city dwellers to grow their own food.
Furthermore, there will also be interactive pieces such as the ‘Dream:in Tree’ upon whose branches people can tie their vision for their city. They can also participate in a photography contest aimed at increasing awareness on the important role nature plays in mitigating climate change – organized under Deutsche Bank and Sanctuary Asia’s GreenKarbon campaign.
The Deutsche Bank pavilion hopes to leave the visitor with a feeling that a better future is not just wishful thinking but a reality that’s in the making.