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METRO Cash & Carry India is a partner in the sustainable transition from rural to urban India

As the leader in organized wholesale in the country, METRO Cash & Carry India excels in the sustainable development of the country and is a local partner for India, bringing rural and urban India closer together. As the populations of new mega-cities such as Bangalore or Chennai increase, and with existing mega-cities such as Mumbai and New Delhi tripling in size by 2050, the demand for fresh and local food will also rise dramatically. Most of the food is produced in rural areas of the country and hence has to be transported to the city. During this process, approximately 30% of fruits and vegetables perish due to a lack of cold storage and ill-equipped warehouses all over India.

In order to solve these problems and be a relevant part in India’s sustainable development process, METRO Cash & Carry offers unique solutions along the entire supply chain. Key among these has been the establishment of Fruit & Vegetable Collection Centres in key States across the country, that facilitate the direct procurement of produce from farmers without involving middlemen. METRO also offers extended farmer training programs aimed at helping farmers adopt sustainable crop production techniques and improve the quality of their produce. METRO’s clients, therefore, are able to enjoy only the freshest and most high quality products, thanks to this systemic supply chain management, which makes it possible to ensure a safe and sustainable supply of food for the growing population in Indian urban areas.